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10 Best Top Korean Fashion Instagram Influencers Not To Miss Out On

10 Best Top Korean Fashion Instagram Influencers Not To Miss Out On

You don’t have to be a fan of K-Dramas or K-Pop to be a fan of K-Fashion. While it cannot be denied that a wealth of Korean fashion style inspiration can be found through Korean dramas and music, that doesn’t mean you can’t find inspiration elsewhere! 

Instead of finding out about the latest fashion trends through drama styling and K-Pop idols’ airport fashion, why not delve directly into the world of K-Fashion by following these top Korean fashion influencers on Instagram? 

Jessica Jung (@jessica.syj)


Before delving into the world of fashion, Jessica had her start as a K-Pop idol, debuting as a member of Girls’ Generation. Despite having gained a reputation as being an ice princess due to her cold beauty during her idol days, over the years Jessica has shown that she is actually a sweet girly girl at heart. 

Her personal style is classically feminine while still maintaining a luxurious vibe, and her outfits would make great style inspo for all the girly girls out there who are looking for a more mature style while retaining their femininity. But don’t let her sweet charms fool you, Jessica is also a certified #girlboss, having founded high end fashion label Blanc & Eclare back in 2014!



Irene Kim (@ireneisgood)


While some might know of Irene as one of Jessica’s best friends, Irene is known to most for her quirky personality and for hosting various beauty and fashion related television programs in Korea. She first made her debut as a model and worked with luxury brands such as Ferragamo and Chanel. However, despite her high-profile career, Irene’s personal style is much more colourful and full of youthful energy. 

Like her BFF, Irene also launched her own fashion label, IRENEISGOOD, in 2018, and the brand’s designs are often loud and bold—as expected for someone with the unicorn emoji in her display name on Instagram. Irene proves that there are no age limitations to fashion, and that being in your 30s doesn’t mean you’re not allowed to have fun with your outfits.



Chriselle Lim (@chrisellelim)


For all the mothers out there, Chriselle Lim is a must-follow on Instagram. Just by looking at some of her OOTD posts, it might be hard to believe that she’s already a mother of two! But Chriselle is not a regular mom—she’s an ultra fashionable mom, which is unsurprising, given the fact that she actually studied fashion in college. 

Although she has stated that she initially planned to focus on the business side of fashion, we’re glad that she’s delved into the more creative side as well. Chriselle’s personal style is youthful, but with a more sophisticated vibe. While she’s not afraid to show some skin, she also makes use of layering and accessories to dress up her outfits. 




Soo Joo Park (@soojmooj)


Soo Joo Park is arguably the most well-known ethnically Korean supermodel, and her signature platinum blonde locks are definitely an iconic look. For those of you who are interested in more experimental avant garde fashion, Soo Joo’s Instagram feed would be perfect for you! 

However, Soo Joo also posts the occasional laidback, more dressed down OOTD, and still looks as edgy as ever, proving that fashion is not just about the clothes, but also your attitude. The key to rocking any outfit is to wear it with confidence, and not only is Soo Joo great style inspiration, her confidence is also something we can learn from.



Kim Nara (@naras._)


Kim Nara is a Seoul-based stylist, who has done visual directing for Rolling Stones Magazine, and styled big-name K-Pop idols such as Woodz, Kang Daniel, and Loona. From the many different styles she’s put together, it’s clear that she knows what she’s doing! 

Perhaps it’s because she doesn’t shy away from experimenting with her own personal style, although her overall aesthetic seems to fall into Y2K fashion. From spaghetti strapped tops with baguette bags, to cropped tops paired with low-rise pants—Nara is an expert at making 2000s fashion work in 2021.




Jung Jiwoo (@mejiwoo103)


If you find that Jung Jiwoo looks a little familiar, but can’t put your hafingernd on who exactly she reminds you of, here’s a clue: 'Cause I-I-I'm in the stars tonight. Have you guessed it yet? That’s right, Jiwoo is the older sister of J-Hope! However, being the sibling of a BTS member isn’t her only claim to fame, and she has amassed her own following as a model and influencer signed under Cube Entertainment.

Jiwoo definitely embodies ‘elegant chic’ with her personal style, and she has a fondness for maxi dresses and long skirts. This style is feminine without being too girly, and elegant without being too formal. For those of you out there who are interested in dressing more maturely but afraid of looking too frumpy, Jiwoo has you covered.



Lee Sungkyung (@heybiblee)


While Lee Sungkyung might be more well-known for her acting career, having starred as the main lead in multiple hit dramas, she actually debuted as a model. Despite mainly focusing on acting these past few years, she still picks up the occasional modelling job, and it’s clear from her personal style that she has retained an eye for fashion and styling.

There’s something about her that’s very likeable, and in her downtime, Lee Sungkyung tends to dress casually in a way that fits her girl-next-door vibe. But because she also posts plenty of photos where she’s dressed up for work, you’ll be able to find a whole range of style inspiration on her Instagram page.



Lee Ho-Jung (@holly608)


Like Lee Sungkyung, Lee Ho-Jung (also known as Holly) is also a model and actress. While her personal style is varied, she does often go for a more androgynous styling, with oversized cuts and loose silhouettes. She seems to be an especially big fan of oversized suits, which definitely also have an androgynous vibe.

Even when she’s not rocking a blazer, she layers her outfits in other ways, often completing her looks with a cardigan and accessories such as caps and a cute handbag. 




Kim Won-Joong (@keemwj)


If you keep up with the international fashion scene, you might have heard of Kim Won-Joong, who was the first ever Asian model to walk the runway for Prada. But he is not just a model who gets dressed up by designers, and he is a designer himself as well, being one of the co-founders of well-known Korean streetwear brand 87mm / Mmlg.

When he’s not modelling, Kim Won-Joong can be seen rocking the streetwear look. Oversized t-shirts, sweatshirts, and hoodies are must-have items in his wardrobe. He also is a fan of hats, and not only owns a wide variety of baseball caps, but also bucket hats and even beanies as well.



Jang Sunghoon (@jsunghoon)


Jung Sunghoon is one of the original Korean fashion influencers on Instagram, having amassed a following just for his boyish good looks and impeccable style. While he may look like a K-Pop idol, he was actually working as a tutor when his account first started gaining attention, and to this day he’s still affectionately referred to as ‘the handsome tutor’. Currently, he is working as a professional model.

In his personal styling, he definitely embodies the boyfriend look. He’s a fan of button-up shirts, however he styles them casually, either wearing them tucked out or tucked into his bottoms for a more artsy or refined vibe. His outfits also have a bit of a retro vibe to them, and he doesn’t shy away from rocking stripes.






In the digital age, you can find style inspiration for your everyday outfits just by following a few people on Instagram. Every influencer included in this list has a distinct style, so you will definitely be able to find someone whose style matches yours (or is your ideal style). 

Their involvement in the fashion industry—whether it is as models or founders of their own fashion labels—helps them stay on top of the latest fashion trends, and while each of them has certain styles that they favour, they’re not afraid to experiment with their outfits, which is an attitude that we can all learn from!

Found your new style inspiration? Shop for clothes that fit your style at StyleupK today, worldwide delivery available! Free shipping to Singapore and the US if you spend a minimum of SGD100 or USD190 respectively.

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