Top 10 Korean Fashion Brands Every K-Fashion Fan Should Know in 2022
We’re all familiar with a handful of Korean streetwear brands, especially since brands such as ADLV and Fila Korea have gained mainstream popularity. However, as the popularity of streetwear grows both in Korea and internationally, more and more Korean fashion brands have made their way onto the streetwear scene.
If you want to be regarded as a true fashionista and show off your street cred, you should incorporate these 10 Korean fashion brands into your K-Fashion wardrobe.
Read ‘A Ambition’, AAMBITION is a relatively new Korean streetwear brand that focuses on casual streetwear for both men and women. Despite being new to the scene, it already has the celebrity seal of approval, having been worn by the likes of BTS Jin, ITZY Yeji, Treasure Junghwan, and actor Kim Seonho.
Celiu Huru’s collection features all the streetwear essentials: hoodies, oversized t-shirts, sweatshirts, sweatpants, baseball caps, etc. Their designs are minimalistic, often featuring just their brand logo. They also have a range of reversible clothes that Blackpink Jennie is a fan of!
Dysfunct is the short form of ‘dysfunction’. Inspired by the various dysfunctions in the world, Dysfunct seeks to reflect these abnormalities through unique art and witty design. With slogans such as ‘I Am Ugly but Cute’, their bold and colourful prints easily set them apart from other streetwear brands.
With the streetwear scene dominated by unisex designs and loose fit silhouettes, Heart Club’s girly and preppy aesthetic stands out from the crowd. The schoolgirl-like designs and pastel colours of Heart Club not only look lovely, but also make the brand perfect for fans of Blackpink Jennie’s High Teen aesthetic.
Hide is a streetwear brand for women that is inspired by 90s subculture. While Hide’s cropped tops and dresses are often tight-fitting unlike the loose silhouettes of other streetwear brands, making it a great option for girls who like the streetwear aesthetic but want to maintain their feminine charms.
In French, ‘À la mode’ refers to the latest fashion, thus LAMODECHIEF focuses on the latest trends. However, unlike typical fast fashion, LAMODECHIEF is not only committed to the latest fashion trends, but also to high quality material and tailoring, blurring the line between streetwear and luxury fashion.
BTS Jungkook is a big fan of LAMODECHIEF, and has been seen wearing multiple designs from their collection.
Launched in 2018, Louie Ooie’s handbag and accessory designs feature a mix of classic and contemporary, and are inspired by everyday moments. The shapes of their bags are classic, the pretty pastel colours that they come in are definitely contemporary.
If you’re a fan of Blackpink Jennie’s lime green baguette bag, then you might just be a fan of Louie Ooie as well.
The brand name is a romanisation of the Chinese characters 目的地, which means ‘destination’ (literally ‘target place’), and this is reflected in their designs, which come in a variety of styles that are suitable for anyone at any time and place.
Mudidi is a unisex brand, and they focus on comfortable oversized designs that can be worn by both men and women.
NIEEH has created a buzz since its inception in 2019, and is rumoured to be a brand that Blackpink Jennie set up with her best friend. While Jennie has neither confirmed nor denied these rumours, her love for the brand is indisputable.
NIEEH’s designs are timeless, and often inspired by nature and other abstract ideas, and the quality of their products means that you can keep using them for a long time.
Teddy bears are all the rage in Korea, and as expected from the name, Teddy Island’s designs always feature a teddy bear. Not only do they design streetwear apparel, they also have accessories such as phone cases that also feature cute teddy bear designs.
Despite the abundance of Korean fashion brands, each brand manages to have their own unique characteristics and distinct niches that set them apart from other brands. From cute and girly to dark and edgy, there’s sure to be a Korean fashion brand that suits your personal style.
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